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Academic Journal

Enhancing Students' Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology within IMC: A Participatory Action Research Project

Subjects: Business Administration Education; Social Media; Marketing

  • Source: Journal of Marketing Education. 2024 46(1):45-56.12

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Academic Journal

Inclusivity and Diversity: A Systematic Review of Strategies Employed in the Higher Education Marketing Discipline

Subjects: Inclusion; Diversity; Marketing

  • Source: Journal of Marketing Education. Aug 2023 45(2):123-140.18

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Academic Journal

A Mixed-Methods Study of Marketing Students' Game-Playing Motivations and Gamification Elements

Subjects: Marketing; Game Based Learning; Undergraduate StudentsFinland

  • Source: Journal of Marketing Education. Apr 2023 45(1):38-54.17

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Academic Journal

Updating the Marketing Research Course to Prepare the Marketing Generalist

Subjects: Undergraduate Students; Research Training; Teaching Methods

  • Source: Journal of Marketing Education. Dec 2021 43(3):333-353.21

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Academic Journal

The Undergraduate Marketing Research Course: Two Decades of Change

Subjects: Marketing; Undergraduate Students; Educational Change

  • Source: Journal of Marketing Education. Dec 2021 43(3):285-297.13

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Academic Journal

Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses

Subjects: Student Interests; Marketing; Outcomes of Education

  • Source: Journal of Marketing Education. Dec 2021 43(3):354-370.17

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Academic Journal

Analytics Capability in Marketing Education: A Practice-Informed Model

Subjects: Data Analysis; Data Use; Decision Making

  • Source: Journal of Marketing Education. Dec 2021 43(3):298-316.19

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Academic Journal

Teaching the Online Marketing Research Course for MBA Students

Subjects: Online Courses; Marketing; Experiential Learning

  • Source: Journal of Marketing Education. Dec 2021 43(3):371-385.15

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Academic Journal

The Path to Sales Center Leadership: Key Differences between Academic and Practitioner Leaders

Subjects: Universities; Salesmanship; Sales Occupations

  • Source: Journal of Marketing Education. Dec 2020 42(3):233-242.10

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Academic Journal

A Critical Review of the Literature for Sales Educators 2.0

Subjects: Marketing; Sales Occupations; Periodicals

  • Source: Journal of Marketing Education. Dec 2020 42(3):198-216.19

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  • 1-10 of  164 results for ""RESEARCH""